MTBO – A Marketing Idea
Listening to the discussion at the ISOA general assembly this week, I heard a lot of good marketing ideas. Driving home, I began to formulate an idea, inspired by a non-riding friend who said, "why don't you go where the bikers are?" Yes, indeed, we need to bring MTB orienteering to the bikers. Like the hostesses at supermarkets who offer shoppers a sample of new foods, we need to give bikers a flavorful taste of MTBO.