Insights of an MTBO Amateur

Insights of an MTBO Amateur

12 October 2010
Now that I have biked in about 20 mountain bike orienteering (MTBO) events, 17 of which were Israeli MTBO league meets, I've reached some conclusions about my relationship with this esoteric sport. Insight Number 1. For me there are two kinds of events: the ones that make me say, "That was beyond my ability. I'm not going to do another MTBO event again"; and the ones that make me say, "That was a great challenge. I'll be back for more." It would be wonderful if every event could evoke the latter response, but that's not the case. I've taken stock, and have counted 5 of those 17 events made me want to quit. In those instances, a combination of two or more factors were to blame: (A) The trails and terrain were beyond my riding abilities, meaning I had…

MTBO – A Marketing Idea

24 June 2010
Listening to the discussion at the ISOA general assembly this week, I heard a lot of good marketing ideas. Driving home, I began to formulate an idea, inspired by a non-riding friend who said, "why don't you go where the bikers are?" Yes, indeed, we need to bring MTB orienteering to the bikers. Like the hostesses at supermarkets who offer shoppers a sample of new foods, we need to give bikers a flavorful taste of MTBO.